Privacy Policy
At Emergency Smiles, we are committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, store and protect your data when you visit our website, contact us, or use our dental services.
We handle all personal information in accordance with UK data protection laws, including the UK GDPR and Data Protection Act 2018.
Please review this policy regularly, as we may update it from time to time.
Information We Collect
We may collect and process the following types of information:
Information you provide directly
- Name
- Contact details (phone number, email, address)
- Appointment or enquiry information
- Medical or dental information relevant to your care
- Information submitted via forms, bookings, or email
Information collected automatically
When you visit our website, we may collect:
- IP address
- Location data
- Device and browser type
- Pages visited and usage data
- Cookies and website analytics
This helps us improve our services and user experience.
How We Use Your Information
We use your information to:- Provide dental care and treatment
- Manage appointments and enquiries
- Communicate with you regarding your care
- Send information you have requested
- Improve our website and services
- Meet legal, regulatory and contractual obligations
- Send service updates or relevant practice information
We will only send marketing communications where you have given consent. You may opt out at any time.
We do not sell your personal information to third parties.
Cookies
Our website uses cookies to improve performance and user experience.
Cookies help us:- analyse website traffic
- understand how visitors use our site
- improve functionality
You can disable cookies through your browser settings, although this may affect how the website functions. Some third-party services (such as analytics or advertising platforms) may also use cookies, which we do not control.
Storing Your Personal Data
We store your data securely using appropriate technical and organisational measures.
- Patient records are held securely and confidentially
- Electronic data is password protected
- Access is restricted to authorised staff only
- Data is retained only as long as legally required
While we take strong precautions, no internet transmission is completely secure, so data shared online is at your own risk.
Sharing Your Information<
We may share your information only when necessary:- with healthcare professionals involved in your care
- with service providers who support our operations (e.g. IT systems, payment processors)
- where required by law or regulation
- to protect against fraud or risk
All third parties are required to handle your data securely and lawfully.
Third-Party Links
Our website may contain links to external websites. These sites have their own privacy policies, and we are not responsible for their practices.
Your Rights
You have the right to:
- access your personal data
- request corrections
- request deletion where appropriate
- restrict or object to processing
- withdraw consent at any time
- lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise your rights, please contact us.
Contact Us
If you have any questions about this Privacy Policy or your data, please contact:
Emergency Smiles
277A Whitechapel Road, London, E1 1BY
Email: contact@emergencysmiles.co.uk
Phone: 020 3576 1239
